Edward Collection

Edward is where the softer colours live. Mint, pastel blue, pastel pink, peach, silver and cream, with a deep emerald sitting at the far end of the range. These are daytime and summer suits, aimed at outdoor weddings, garden parties and race days. Pastels are far easier to wear than most men expect, largely because in daylight they read as understated rather than loud, which is the opposite of what people fear. If you have only ever worn navy and grey and you want to try colour without committing to a statement, start here.